FSSAI bans Dabur from selling products with '100%' claims

The FSSAI has directed Dabur India to immediately stop selling food products carrying "100%" claims, calling them misleading and a violation of its regulations. The order covers products including honey, cow ghee and coconut water marketed as "100% Natural", "100% Pure" or "100% Purity Guaranteed". Such claims are "ambiguous, unverifiable and likely to mislead consumers", FSSAI said.