Ghazal Alagh-led Honasa Consumer, the parent of Mamaearth, has launched 'Staze', a colour cosmetics product. The company aims to capture a share of the burgeoning colour cosmetics segment in India, which is currently dominated by giants like L'Oreal, Lakme, and SUGAR. Its first range, Staze 9to9, features the proprietary C-Lock technology, which ensures 12-hour wearability.