Gold prices on Wednesday fell to ₹75,420 per 10 grams as of 7:00 am, according to the India Bullion Association. Following a rebound on November 25, gold prices had dipped to ₹75,560 on Tuesday. Demand during the festive season had pushed the prices into a rally, hitting ₹81,500 in early November, however, the prices soon saw a slump.