Google, Microsoft should clearly label AI-generated content: EU

Věra Jourová, Vice President for Values and Transparency at European Commission, said companies like Microsoft and Google that integrate AI into their services should clearly label AI-generated content. Firms should "build in necessary safeguards" so that AI tools are not used to generate disinformation, she stated. While Microsoft has released AI-powered Bing, Google has unveiled Bard chatbot.