Google unveils $100/month Ultra plan, cuts top-tier AI plan cost

At the I/O 2026 event, Google announced it is reducing the monthly price of its top-tier AI Ultra plan from $250 to $200. This plan gives higher usage limit in the Gemini app and Google Antigravity than Pro plan. The company is also introducing a new $100/month Ultra plan for subscribers seeking advanced Gemini features without the maximum usage limits.