Grasim's Birla Opus priced at a 5-6% discount to Asian Paints

Grasim Industries Ltd. has launched its new paint brand, Birla Opus at price point 5-6% below the market leader, Asian Paints Ltd. The discount is applicable across categories such as interiors, exteriors, enamel, waterproofing, and wood primer, according to a dealer price list seen by NDTV Profit and confirmed by the company.