Grofers rebrands itself as Blinkit, aims to make 10 minute deliveries

Online grocer Grofers has rebranded itself "Blinkit", in line with its new focus on "quick commerce". From groceries to fresh fruits & vegetables, cosmetics, pet care, baby care and bakery items, Blinkit promises to deliver everything you need to your doorstep in 10 minutes (or less) and aims to make it synonymous with its vision of 'blink of an eye'.