Gucci to become title partner of Renault's Alpine F1 team from 2027

Gucci will become the title partner of Renault's Alpine Formula 1 team ​from the 2027 season, the Italian luxury brand announced on Wednesday. Alpine, whose current title partner is Austria's BWT, will race as Gucci Racing Alpine Formula 1 Team next season onwards. The move comes as Gucci tries to boost its visibility and revive sales after years of decline.