GupShup’s Playbook For Cracking The Middle East Market

Gupshup entered the Middle East in Sept’21 by acquiring Knowlarity Communications, Knowlarity Communications claims to have grown 3x in the MENA region since the acquisition. Gupshup’s consolidated revenue grew 55% YoY in FY23 and now stands close to $300 Mn. Gupshup aims to 2x their growth in the MENA region by FY24.