HC rejects HUL's plea, allows Emami to air 'Fair and Handsome' ad

The Delhi High Court has allowed Emami to continue airing its 'Fair and Handsome' television advertisement, rejecting Hindustan Unilever's (HUL) challenge that it disparages its own 'Fair & Lovely' product. The commercial had an actor saying, "Ab to Ladkiyon ki cream chhodo Mr Lovely". HUL claimed the ad showed a white-and-pink tube which looked like its Fair & Lovely brand.