Hero MotoCorp gets permit to use 'Hero' trademark for its EVs

A Delhi High Court-appointed arbitration panel has permitted Hero MotoCorp to manufacture and sell EVs under the trademark 'Hero'. It dismissed the application filed by Hero Electric for an interim injunction against Hero MotoCorp using the 'Hero' brand for EVs. The tribunal emphasised our ₹7,000-crore expenses on the brand building of Hero in the past 10 years, Hero MotoCorp said.