'Hide the Pain Harold' meme features on Swedish COVID-19 vaccine website

'Hide the Pain Harold' meme became the face of a Swedish COVID-19 vaccination website for a few hours before the concerned health authority realised 'Harold' was actually one of the Internet's most-recognised figures. 'Harold' or Andras Arato's stock photo was used on a website where Stockholm city residents can book their COVID-19 vaccines. The photograph has since been taken down.