High-priority spending is key to success: Rajiv Talreja

To survive in 2026, you must evaluate your 'Spend Threat'. Business coach Rajiv Talreja explains that a successful business does two things: targets the 'MAN' (Money, Authority, Need) and ensures the product is a High Priority Spend. If your service is something a customer has to 'think twice' about or delay, you don’t have a business-you have a struggle.