Hindware ruling may reshape India's ₹1-lakh cr ad market: Report

The Delhi HC has barred Google from auctioning "Hindware" as an advertising keyword, a ruling that could have wider implications for India's ₹1 lakh crore digital advertising market, Moneycontrol reported. It targets competitor keyword bidding, where brands bid on rivals' trademarks to capture consumers. Branded keywords generate conversion rates two to five times higher than generic search terms.