How did ACT II build a ₹100,00,00,000+ popcorn brand in India?

For most Indians Microwave oven is a luxury. Only 4% of Indian households own a microwave oven. In these households, anything that can be cooked in minutes in a microwave oven gets a priority on the shopping list. ACT 2 used this insight to build an instant popcorn brand. We cover the full story of ACT II popcorn.