How did Everest become No. 1 Spice company in India?

While working in his father's 200 sq ft spices and dry fruit shop in South Bombay, Vadilal Shah realised that when women used to buy spices, there was no single pattern. He started blending different spices in the kitchen and started Everest in 1967. Today, Everest is India's No. 1 Spices manufacturer and does sales of Rs 2600 CR.