How did Santosh Raveshia build a ₹1,000 cr pencil brand in India?

In 2006, Santosh Raveshia started DOMS to build his own pencil brand as per father's last wish. He innovated with bold red-black packaging, high-performing pencils, affordable art materials, and an aggressive distribution model. Today, DOMS crosses over ₹1,200 crore in revenue, holds 30% market share in pencils and geometry boxes.