How did social media encourage migration to Spain's Ceuta?

According to a Firstpost report, social media campaigns and rumours of “open borders” also played a role in migrant influx in Spain's Ceuta. Videos on TikTok, Instagram and Facebook portrayed the journey from Morocco's Fnideq (Castillejos) to Ceuta as easy. Burner profiles glorified successful crossings, while Facebook and WhatsApp rumours falsely claimed Spain was granting automatic entry rights.