How is Zerodha-backed Ditto disrupting the insurance market?

The co-founders of Finshots founded Ditto Insurance in 2021 and raised ₹4 crore from Zerodha. Ditto captured the Indian market by an advisory-first approach to help people make informed decisions about their health and term insurance, which, in turn, has worked for them. Today, it is one of the leaders with over 400 employees and advise over 3 lakh customers