How much do Gen Z, millennials spend on subscriptions each month?

From streaming and food delivery to AI and fitness apps, subscriptions have become a major recurring expense for urban consumers. Gen Z spends about ₹2,600-7,450 a month on subscriptions, while millennials spend ₹5,200-11,700, driven by higher adoption of premium services. AI tools like ChatGPT Plus, Canva Pro and Notion AI are also adding to monthly costs.