How Payal Kapadia used X to bring her film back to theatres

Filmmaker Payal Kapadia turned to X (formerly Twitter) to promote All We Imagine as Light, engage directly with audiences, and push for more theatrical screenings. Her unconventional approach helped sustain interest in the film despite challenges in securing screens. The filmmaker has used the unpredictable platform to promote her film, organise more screenings and directly engage with fans.