How this Andhra farmer turned tomato losses into avocado profits

After selling watermelons at ₹4/kg and tomatoes for ₹3/kg to middlemen for years, Varada Reddy searched for profitable alternatives when his father gifted him a smartphone in 2021. He shifted to avocado farming in 2022 and now sells the exotic fruit from the farm at ₹120/kg, turning his family farm profitable.