I went through hundreds of 'why nots' with Martin: Ek on Spotify

Spotify Co-founder Daniel Ek said he went through hundreds of 'why nots' with Co-founder Martin Lorentzon before they started the music streaming platform. Ek said at 'The Diary Of A CEO' podcast that he thought working on music would be "a terrible idea". "After going through [hundreds of] 'why nots', I started realising...why not give this a shot," Ek added.