ICC shares fan engagement data for first 6 T20 WC 2026 matches, compares it with 2024

After the first six T20 World Cup 2026 matches across India and Sri Lanka, the ICC's digital channels recorded higher engagement compared to the first two days of the 2024 tournament. A total of 647 million video views were recorded across all platforms, marking a 53% increase. The ICC app saw a spike of around 82% in users since 2024.