ICICI Prudential Life to drop 'Prudential' as promoter seeks 'investor' status

ICICI Prudential Life Insurance may drop the "Prudential" brand as one of its promoters, Prudential Corporation Holdings, seeks reclassification from promoter to investor. This could end a nearly 25-year brand association between ICICI and Prudential. The move follows Prudential's acquisition of a majority stake in Bharti Life Insurance, which requires it to exit its promoter role in the insurer.