India app spending hits $345 mn as downloads cross 6.6 bn

People in India spent a record $345 million on in-app purchases in Q2 2026, up 35% year-on-year. App downloads also crossed 6.6 billion, with non-gaming apps generating nearly $240 million in revenue. AI apps saw sharp growth, with Anthropic's Claude recording a more than 19-fold jump in revenue, highlighting rising demand for premium AI tools and services.