India's 1st sound mark in hospitality sector registered for 'Taj'

Tata group owned Indian Hotels Company Limited (IHCL) has become the first company in India's hospitality sector to secure a sound mark registration. It will legally protect the marquee brand Taj's distinctive sonic identity as a trademark. Sonic branding makes the use of sound and music to represent a brand and make it instantly recognisable, for example Netflix's "Tudum" sound.