India’s fashion market booms at both value and premium ends

India’s fashion industry is surging, with fast fashion growing 30–40% annually and ethnic wear driven by a booming wedding market. Zudio leads in affordability and scale, while brands like Sabyasachi and Zara thrive on exclusivity. Digital adoption and rising incomes fuel this K-shaped growth, where both tier-3 demand and premium aspirations are reshaping fashion retail.