India’s smartphone market likely to face weak festive season amid high prices
India's smartphone market is headed for a weak festival season as higher prices and fewer discounts hurt affordability. Shipments may decline 25-30% in Q3 and about 20% in the following quarter, pushing full-year shipments to 125-128 million units, IDC estimates. Consumers are delaying upgrades, extending replacement cycles or opting for cheaper devices amid cautious spending.