Innovist Raises $7 Mn From Amazon, Smbhav Venture Fund

Innovist, parent entity of D2C consumer brands Bare Anatomy and Chemist at Play, has raised $7 Mn in its Series A funding round led by Amazon Smbhav Venture Fund. Several other existing investors, including 72 Ventures, the family office of Nykaa founder Falguni Nayar and former KKR India head Sanjay Nayar, Accel India, and Sauce.vc, also participated in the round.