Inside Kama Ayurveda's rise: A global case study in quiet growth

Kama Ayurveda’s journey from a niche Indian label to a global luxury presence offers a compelling case study in brand building. Sarvangi Shah, founder of Noya Beauty Works, highlights how the brand leveraged authenticity, design, and science-backed formulations over celebrity-driven marketing. Its 2022 acquisition by Puig marks a rare success for Indian-origin wellness brands on the global stage.