IPL becomes decacorn with brand value reaching $10.7 billion: Report

The Indian Premier League (IPL) has become a decacorn, with the total combined brand value reaching $10.7 billion, as per a report by brand valuation consultancy Brand Finance. The total brand value of the IPL system has surged by 433% since its launch in 2008. IPL's value grew to $8.4 billion in 2022, the report added.