It's easier to make money at No. 2, 3 or 4: Dr Viju Jacob

Dr Viju Jacob, an entrepreneur, advised young entrepreneurs against chasing the No. 1 spot. The market leader, he argued, carries the heaviest costs: innovation, marketing and huge legal teams that absorb every industry controversy. Players ranked two, three or four simply observe, copy and improve. ‘Slow and steady wins the race,’ he said.