It was a joke: Vim after criticism for 'dishwash liquid for men' ad featuring Milind Soman

Vim has said that its new ad for black dishwash liquid for men was a joke. This comes after the company and its brand ambassador Milind Soman were criticised by social media users for launching 'Vim Black' to encourage and normalise men washing dishes. Vim said that it was a limited edition bottle and the liquid inside was the same.