ITC launches Fiama Scents Body Wash with touch activated fragrance

Fiama Scents Body Wash has the most long lasting fragrance amongst top bodywashes in India, basis consumer study on fragrance retentivity by Kantar IMRB. Brand face, Sara Ali Khan, endorses the innovation. Fragrance retentivity studies under lab conditions validate its long-lasting fragrance delivery through skin-friendly micro fragrance capsules that burst on touch, for up to 8 hours after a bath.