ITC pilots e-comm store for FMCG products in major metros

FMCG major ITC has announced it is piloting its e-commerce store in major metros including Delhi-NCR, Mumbai and Chennai. The company's executive director B Sumant said the portal will sell both food and non-food products from its label, initially starting with its gourmet chocolate line, Fabelle. ITC also runs e-commerce operations for its lifestyle apparel business, WLS and John Players.