It's an era of 'why' based brands: Ghazal Alagh on brand building

Mamaearth Co-founder Ghazal Alagh said it's important to ask one question while brand building and that is, "Why do you exist?" "This is an era of 'why' based brands. It's lesser about 'what' you're selling and more about 'why' you're selling," Alagh stated, adding, "Define your why and add value to every product you sell."