Japanese startup lets people rent fake fathers for ₹18,000

Japan-based company Heart Project allows people to rent fake fathers for 30,000 yen (₹18,000). Founded in Tokyo by Ryuichi Ichinokawa, the startup offers stand-in for friends and spouses for events like weddings which counts to around 30% of the startup's jobs. According to Ichinokawa, the clients are usually between the age group of 20 to 40 years.