Jewellery startup Palmonas ropes in Shraddha Kapoor as Cofounder

Pune-based jewelry startup Palmonas has roped in Bollywood actor Shraddha Kapoor as its new cofounder. With this partnership, Palmonas looks to leverage Kapoor’s popularity to expand its reach, the company said in a statement on Thursday. Inc42’s data reveals that over 19 celebrities from the entertainment industry-backed a total of 26 startups last year.