Karmic beauty from Punjab goes organic, rejects hype

Dr Vaibhav Mittal, a Punjab-based entrepreneur, wasn't convinced by the “organic claims” of Indian beauty brands. He decided to start Karmic Beauty in 2024 as a purpose-led, high-performance beauty brand that chooses 100% natural and high-quality ingredients over flashy marketing or false, exaggerated claims. The brand focuses on targeted functionality over generic use-cases.