Kerala 'spice king' Viju Jacob buys Ferrari worth over ₹3.7 crore

Viju Jacob, the Executive Chairman of Kerala-based spice company Synthite Industries, purchased a Ferrari Roma car priced at more than ₹3.7 crore in India. Viju, often called Kerala's 'spice king', is the son of Synthite Group Founder CV Jacob who passed away in 2021. "Introducing the newest addition to my life...Here's to many miles of joy," Viju wrote on Instagram.