'Kolaveri Di' composer Anirudh joins startup VS Mani as Co-founder

Anirudh Ravichander, music composer of songs like 'Why This Kolaveri Di', has joined filter coffee and snacks brand VS Mani & Co as its Co-founder and brand ambassador. This comes as the startup aims to expand its presence and grow its market share in Tamil Nadu and Karnataka. Anirudh will also hold some equity in the company.