L'Oréal in talks to buy controlling stake in Bare Anatomy's parent Innovist: Report
French cosmetics major L'Oréal is negotiating to buy a majority stake in Indian personal care startup Innovist, which runs brands like Bare Anatomy and Chemist At Play, Moneycontrol reported. The deal could value Innovist at $350 million-$450 million (up to ₹4,200 crore). This transaction could become one of the largest strategic buyouts in India's consumer startup space in recent years.