Lifestyle brand Chumbak acquired by GOAT Brand Labs

Lifestyle brand Chumbak has been acquired by direct-to-consumer (D2C) brand aggregator GOAT Brand Labs for an undisclosed amount. The firm said it has also acquired four more brands, which will be announced in the coming days. Founded by Rishi Vasudev and Rameswar Misra, GOAT Brand Labs acquired several D2C brands last year, including celebrity-styled brand The Label Life, and trueBrowns.