Lionel Messi's photo on beedi packet in India goes viral

Six-time Ballon d'Or winner Lionel Messi's photo on a beedi packet in India has gone viral on social media. IPS officer Rupin Sharma shared the picture, writing, "Messi's first endorsement in India." Commenting on the picture, a user wrote, "This kind of craziness can be found in India only." "Does Messi know about this?" wrote another.