Louis Philippe unveils Permapress, wrinkle-free collection for men

Louis Philippe, India's leading menswear brand from Aditya Birla Fashion and Retail Ltd., unveils its clothing line for the contemporary man, the Permapress Collection. It is a celebration of re-imagined, pioneering designs rooted in functionality, versatility and style. The brand has launched this collection with a comprehensive campaign ‘Stay Uncrushed’ that emphasizes on resilience and determination of a true leader.