Mahindra & AR Rahman come together for new brand anthem, 'Le Chalaang'

Mahindra Electric Automobiles unveiled its sonic identity in collaboration with AR Rahman, along with a new visual identity for its new range of Born Electric Vehicles. This new sonic identity showcases Mahindra's pursuit of sustainability & commitment to caring for the planet, further highlighting the brand's connection between its Indian roots & ambitious global outreach, Mahindra said.