Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming

Mamaearth has made a major push into men’s grooming with its ₹195 crore acquisition of Reginald Men. The young brand, founded in 2022, has crossed ₹70 crore in annual revenue and built strong traction in South India. Its Helios sunscreen is among the most searched for men in India. The deal strengthens Mamaearth’s skincare portfolio.