McDonald's pulls advert accused of exploiting child's grief

McDonald's has pulled its new 'Dad' TV advert, which shows a boy asking about his dead father, and apologised after being accused of exploiting childhood bereavement. The advert shows a mother telling her son, "That was your dad's favourite too," as he eats a Filet-O-Fish burger. The UK's advertising authority said, "Some complainants have referenced the proximity to Father's Day."