Media builds and tears down biz but execution matters: Zepto CEO

Aadit Palicha, CEO of Zepto, shared with ET Prime that media can influence enterprises, but success lies in execution. Despite a tough startup climate, Zepto raised $1.26 billion in three rounds, challenging Blinkit and Instamart. Palicha believes Zepto's sales could surpass DMart's in 18-24 months, targeting top households in 40 cities, with the grocery market worth $850 billion by FY29.